Get on the phone!

There have been a couple of interesting articles lately about the things startups can and should do to get and keep customers, and to build loyalty.

In particular I thought that this article – (Dial up: Why startups should use the phone) was interesting, and highlights something we try to do at InGenius.

We definitely use the phone here at InGenius – we call potential customers as quickly as possible when they contact us, and we walk every customer through installing and configuring the software (which takes about an hour in most cases), and help them get up and running. We’ve found that this personal touch really makes a difference and starts to build a bond of trust between our customers and ourselves.

Another recent post by Paul Graham (Do things that don’t scale) and 37Signal’s Jason Fried’s excellent post highlight the same ideas – get out there and get in touch with your customers!



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